Client Onboarding Questionnaire

Please provide as much detail as possible. This information is crucial for us to understand your brand and project goals effectively.

Personal Information

Your Name (required)

Your Email (required)

Your Phone Number (Optional)

General Information

What is the name of your brand or business? (required)

Do you have a tagline or slogan?

What is the story behind your business?

Business Overview

What products or services does your business offer?

Who is your target audience or ideal customer?

What is your unique selling proposition (USP)?

What are your short-term and long-term goals for your business?

Mission, Vision, and Values

What is your mission?

What is your vision?

What are your core values?

SWOT Analysis

Strengths: What does your business do well?

Weaknesses: What areas need improvement?

Opportunities: Are there trends or gaps you’d like to capitalize on?

Threats: What external factors could negatively impact your business?

Target Audience and Market

Can you describe your ideal customer in more detail?

What are your customers' pain points, and how does your brand solve them?

Who are your main competitors?

What do you admire or dislike about your competitors’ branding?

Brand Identity

How would you like your brand to be perceived?

What emotions or feelings should your brand evoke?

Do you have any brand archetypes in mind? (Optional)

Do you have existing brand assets (logo, colors, fonts, brand guidelines, etc.)?

Are there any visuals, colors, or styles you particularly associate with or like for your brand?

Are there any visuals, colors, or styles you dislike or want to avoid?

Look and Feel

What are some brands or designs (websites, logos, ads) that inspire you?

How would you describe the desired look and feel of your brand?

Do you have specific preferences for typography, imagery, or graphic elements?

Should your brand lean more towards fun or formal? Modern or traditional? Etc.

Marketing and Communication

How do you currently communicate with your audience?

What tone and voice do you want your brand to use?

What channels do you plan to use for marketing?

Do you already have a website or social media presence? If so, please provide links.

Additional Files

Would you like to share any files (existing logos, brand guides, inspiration, documents, etc.)? (Optional) You can select multiple files. Max size per file: 5MB. Allowed types: jpg, png, pdf, zip, doc, docx, ppt, pptx.