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Case Study: Superbol

Building a Cohesive, 360-Degree Brand World for a Modern Restaurant

Client

Superbol

Industry

Restaurant / Fast-Casual

Services

Brand Identity, Packaging, Print & Digital Collateral, Animation

Goal

Launch a new restaurant brand with a consistent and engaging presence across all channels

The Challenge

Launching a new restaurant in a competitive market requires more than just great food; it demands a powerful and consistent brand experience. Superbol needed a complete A-to-Z branding and collateral suite that could bring their fun, energetic personality to life across every possible customer touchpoint. The challenge was to create a unified visual language that worked flawlessly on everything from the physical packaging and in-store menus to animated digital screens and a constant stream of social media content.

Our Unified Solution

We developed a comprehensive brand world for Superbol, rooted in a vibrant color palette, playful characters, and bold typography. Our unified approach ensured that every single piece of collateral, no matter the medium, was instantly recognizable and consistently on-brand.

  • Holistic Brand Expression: We designed everything from the core logo and packaging to the digital menu screens and social media campaigns, all under one roof.
  • Tactile & Digital Consistency: We ensured the brand's energy translated perfectly from physical items like bags and bowls to animated digital content.
  • Engagement-Driven Creative: Our social media content was designed not just to look good, but to drive interaction through competitions, special offers, and engaging visuals.
A branded Superbol food bowl.

Brand & Strategy Foundation

The Superbol logo.
Core Brand Identity
The brand strategy document.
Brand Strategy Deck
Custom Instagram highlight icons.
Instagram Highlight Icons
Instagram profile branding.
Instagram Profile Branding

Packaging & Product Branding

A branded Superbol food bowl.
Branded Bowl
A branded Superbol food bowl with food.
Product Presentation
The die-cut design for the bowl sleeve.
Packaging Die-Cut
A branded paper bag.
Carry-Out Bag

In-Store Branding & Displays

Storefront window branding.
Storefront Window Display
Promotional flags.
Outdoor Promotional Flags
Digital menu screens.
Digital Menu Screens
Internal branding elements.
Internal Branding Elements
Internal branding during construction.
Construction Site Branding

Flyers & Promotions

The front of the delivery menu.
Delivery Menu (Front)
The back of the delivery menu.
Delivery Menu (Back)
A coupon flyer.
Promotional Coupon Flyer
Coupon details.
Coupon Sheet Design

Engaging Social Media Posts

La Guerre des Fourchettes post.
"War of the Forks"
Comfort food post.
"Comfort Food"
Ooh LA LA! post.
Lifestyle Post
Yumm! post.
Appetizer Post
Coup de Foudre post.
"Love at First Sight"
Fierement Quebecois post.
National Holiday Post
Le Gout qui Frappe Fort post.
"Taste that Hits Hard"

Social Media Competitions & Giveaways

Competition post.
Contest Announcement
Instagram giveaway post.
Instagram Giveaway
Think & Win post.
"Think & Win" Contest
Word search game post.
Interactive Game Post
Guess the word game post.
"Guess the Word"
Ingredient mix-and-match post.
"Mix & Match"

Dynamic Social Media Stories

Uber Eats story.
Delivery Partner Story
Mobile app story.
Mobile App Promo
Free brownies story.
Free Brownie Offer
$3 off story.
Discount Offer
Free fries story.
Free Fries Offer

Digital & Web Presence

Website banner design.
Website Banner 1
Website banner design.
Website Banner 2
Website banner design.
Website Banner 3
A branded game background.
Digital Game Asset

The Result

Superbol launched with a powerful, cohesive, and instantly recognizable brand presence that extends across every facet of their business. From the moment a customer sees a social media ad to the bag they carry out of the store, the experience is unified and professional. This comprehensive collateral suite provides them with an extensive toolkit to run dynamic marketing campaigns, attract new customers, and build a loyal following in a competitive market.

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