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Case Study: SuperJus

Developing a Vibrant Packaging Ecosystem for a Family of CPG Brands

Client

SuperJus

Industry

CPG / Food & Beverage

Services

Packaging Design, Brand Expression, Label Design

Goal

Create distinct, appealing packaging for multiple diverse product lines

The Challenge

SuperJus manages a diverse family of consumer packaged goods, including multiple lines of juices, biscuits, and snack foods. Each sub-brand needed to have its own unique personality to appeal to its specific market segment, yet all needed to feel like part of a cohesive, high-quality parent company. The challenge was to design a massive and varied suite of packaging that could create strong shelf appeal for each product line while maintaining a consistent standard of quality and brand coherence across the entire SuperJus portfolio.

Our Strategic Solution

We developed a multi-brand packaging strategy, creating distinct yet complementary visual identity systems for each product line. Our approach ensured that every product, from premium biscuits to fun kids' drinks, had a unique and compelling presence.

  • Sub-Brand Persona Development: We created unique design personas for each brand—like the premium feel of "Geo," the tropical fun of "Hawaii," and the bold energy of "Big M"—to guide the packaging design.
  • Vibrant & Appetizing Visuals: Across all lines, we prioritized high-quality illustrations and vibrant colors to create strong shelf appeal and make the products look delicious.
  • Flexible Design Systems: For each brand, we designed a flexible system that could be adapted across multiple flavors, sizes, and packaging formats, from boxes to pyramid packs.
A flat die-line of a snack package, showing the design process.

A Showcase of Diverse Packaging Design

Our work for SuperJus covered a wide array of product lines, each with its own unique identity.

"Hawaii" Brand Drinks & Snacks

1 liter juice package.
1L Juice - Apple
1 liter juice package.
1L Juice - Pomegranate
1 liter juice package.
1L Juice - Lemon
Pyramid juice box.
Pyramid Juice Pack
Cocktail cup lid.
Cocktail Cup Lid
Orange cup lid.
Orange Cup Lid
Pineapple cup lid.
Pineapple Cup Lid
Jelly cup lid.
Jelly Cup Lid
Cream snack box.
"Hawaii Cream" Box
Cream snack packaging.
Cream Snack Packaging

"Geo" Brand Biscuits

Geo biscuit package.
"Geo" Biscuit Box
Geo biscuit package side.
"Geo" Chocolate Biscuits
Geo biscuit wrappers.
"Geo" Biscuit Wrappers

"Big M" Brand Juice

Big M pyramid box die-cut.
"Big M" Pyramid Die-cut
Big M pyramid box render.
"Big M" Juice Pack
Big M box design.
"Big M" Box Design

"Super Snacky" Brand Biscuits

Super Snacky strawberry design.
"Snacky" - Strawberry
Super Snacky chocolate design.
"Snacky" - Chocolate
Super Snacky caramel design.
"Snacky" - Caramel
Super Snacky flat package.
"Snacky" Flat Package

Other Juice Brands

Tango juice box.
"Tango" Juice Box
Tango box die-cut.
"Tango" Box Die-cut
Winky box design.
"Winky" Box Design

Corporate & Promotional Materials

End of year agenda.
End-of-Year Agenda
Agenda back cover.
Agenda Back Cover

Seasonal Social Media Campaigns

Easter greeting social media post.
Easter Greeting
Alternate Easter greeting social media post.
Happy Easter Post
Christmas greeting social media post.
Christmas Greeting
Alternate Christmas greeting social media post.
Merry Christmas Post

Mobile Branding & Logistics

Branded delivery truck.
Delivery Truck Branding
Alternate view of branded delivery truck.
Logistics Fleet Branding

The Result

SuperJus is now armed with a powerful and diverse portfolio of packaging that enables them to compete effectively across multiple market segments. Each sub-brand has a strong, unique, and appealing identity that captures consumer attention and drives sales. Our comprehensive design system ensures that as SuperJus grows and introduces new products, their brand remains cohesive, recognizable, and synonymous with quality.

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