Action, retro mode.
The social launch of a family entertainment centre in Châteauguay built on 80s and 90s nostalgia: blacklight mini-golf, free-play arcade, pinball, a party room. One on-site photoshoot, a neon card system, and a feed that publishes every week.
Client
Amusement Rétro +, Châteauguay
Industry
Family entertainment · mini-golf, arcade, parties
Services
Positioning, photoshoot, card system, social media management, reels, stories
Goal
Turn a new address into a family habit in Châteauguay, and fill the party room
The challenge.
A venue opened in May 2026, an owner on the floor every day, and one channel: Facebook. The place has everything, the first indoor mini-golf in Châteauguay, a row of free-play cabinets, pinball, a party room, and nothing was showing it. It needed a look that holds in the dark and under neon, a neighbourhood voice with no irony, and a steady cadence that speaks to families on Saturday morning, teenagers in the afternoon, couples in the evening, and daycares and day camps during the week.
One shoot, one system, a feed that runs.
We first listened to the owner on site, then photographed the venue as it is lived, and built from there a system that publishes without running out of breath.
- Positioning first A positioning session with the owner, his audiences and his Saturdays, and a line he picked himself: L'action en mode rétro.
- The on-site shoot The course under blacklight, the arcade row, the pinball, the prize zone, the party room with a real crowd in it: the raw material of everything that follows.
- A neon card system One photo, a kicker, a two-line title, the logo: every corner of the venue becomes a card, and every audience gets its own.
- A cadence that holds Two posts a week, one of them a reel, stories every day, and seasonal cards ready before the occasion.
The feed, as published.
Posts
17 posts since July 2026
Reels
11 reels, one every week
Stories
364 stories, every day
Photoshoot
One on-site shoot, the second scheduled
The result.
A feed that finally looks like the venue: dark, neon, alive, with real families in it. Every audience has its card, from daycares to birthday parties, and the page publishes every week without the owner leaving the floor. The system is in place for what comes next: the second shoot, the fall and holiday occasions, and a party room to fill.