Branding · Strategy, identity, collateral
Strategy before aesthetics. Three distinct logo directions with written rationale, a complete brand guidelines document, packaging, and print collateral. Scoped to the business, not to portfolio awards.
- Brand strategy and positioning
- Logo design (three distinct concepts with rationale)
- Brand guidelines document (PDF + editable source)
- Packaging and print collateral
- Naming and brand architecture for sub-brands