Two sisters, the sellers' choice.
Building the social presence of Équipe Richa, RE/MAX 2000, in Laval and Montreal: a brand system inside the RE/MAX frame, a bilingual content program, photoshoots, a reel every week and stories every day.
Client
Équipe Richa (Miriam and Rima Richa), RE/MAX 2000 Inc.
Industry
Residential and commercial real estate · Laval and Montreal
Services
Social media management, content production, photo and video shoots, listing creative, boosting
Goal
Make two brokers the reference for sellers in Laval and Montreal, with a feed that is theirs, not a franchise template
The challenge.
Two sisters, one team, inside a franchise everyone recognises. RE/MAX gives the red and the balloon; it gives nothing that says Miriam and Rima. A seller in Chomedey, Vimont, Duvernay, Sainte-Dorothée or Fabreville chooses a person before a banner. The feed had to carry their faces, their voice and their neighbourhoods, in French first, at a cadence two brokers cannot sustain on their own between showings.
A system that publishes every week.
We built a team brand inside the RE/MAX frame, then an editorial program and a production line that feed it without interruption.
- A brand system inside the frame Navy, white and the Richa signature, the RE/MAX mark where it belongs, and one line on every piece: Deux sœurs, le choix des vendeurs.
- An editorial rhythm Listings and sold properties, market pulse, the sisters' story, seasonal moments: each content family has its own card.
- Continuous production Photoshoots with the sisters, a reel every week, and a stories bank that publishes six times a day without repeating for weeks.
- Bilingual, French first Every post exists in French and in English, and the listings that need reach are backed by boosting.
The feed, as published.
Posts
87 posts since February 2026
Reels
35 reels, one every Friday
Stories
635 stories, six a day
Cadence
Three posts a week, without interruption
The result.
A feed that reads as two people, not a franchise. Sellers see the sisters, their streets and their way of working before they call. The system runs every week, in French and in English, with listing visuals ready the day a property comes to market, and the account publishes more in a month than most teams do in a season.