A 360-degree brand world for a modern restaurant.
Launching a new restaurant brand with a consistent and engaging presence across all channels — strategy, identity, packaging, social, and video.
Client
Superbol
Industry
Restaurant · Fast-Casual
Services
Brand Identity, Packaging, Print & Digital Collateral, Animation
Goal
Launch a new restaurant brand with a consistent and engaging presence across all channels
The challenge.
Launching a new restaurant in a competitive market requires more than just great food; it demands a powerful and consistent brand experience. Superbol needed a complete A-to-Z branding and collateral suite that could bring their fun, energetic personality to life across every possible customer touchpoint. The challenge was to create a unified visual language that worked flawlessly on everything from the physical packaging and in-store menus to animated digital screens and a constant stream of social media content.
Our unified solution.
We developed a comprehensive brand world for Superbol, rooted in a vibrant color palette, playful characters, and bold typography. Our unified approach ensured that every single piece of collateral, no matter the medium, was instantly recognizable and consistently on-brand.
- Holistic brand expression We designed everything from the core logo and packaging to the digital menu screens and social media campaigns, all under one roof.
- Tactile & digital consistency We ensured the brand's energy translated perfectly from physical items like bags and bowls to animated digital content.
- Engagement-driven creative Our social media content was designed not just to look good, but to drive interaction through competitions, special offers, and engaging visuals.
Brand & strategy foundation.
Packaging & product branding.
In-store branding & displays.
Flyers & promotions.
Engaging social media posts.
Social media competitions & giveaways.
Dynamic social media stories.
Digital & web presence.
The result.
Superbol launched with a powerful, cohesive, and instantly recognizable brand presence that extends across every facet of their business. From the moment a customer sees a social media ad to the bag they carry out of the store, the experience is unified and professional. This comprehensive collateral suite provides them with an extensive toolkit to run dynamic marketing campaigns, attract new customers, and build a loyal following in a competitive market.