Home / Marketing Collateral / Mezzmiz

Case Study: Mezzmiz

Crafting an Authentic, Modern Brand for a Lebanese Mezze Concept

Client

Mezzmiz

Industry

Restaurant / Authentic Lebanese Cuisine

Services

Brand Strategy, Identity Design, Packaging, Print & Digital Collateral

Goal

Launch a contemporary Lebanese mezze brand that feels both authentic and fresh

The Challenge

Lebanese cuisine is rich with tradition, but presenting it to a modern, fast-paced market requires a delicate balance. Mezzmiz needed to launch their mezze concept with an identity that honored its authentic roots while feeling fresh, accessible, and appealing to a contemporary audience. The challenge was to create a complete brand ecosystem—from strategy and identity to packaging and social media—that could communicate quality, tradition, and modern convenience all at once.

A Strategy-Led Brand World

Our solution began with a deep dive into brand strategy, defining Mezzmiz's unique position in the market. We then developed a vibrant and flexible visual identity that combines traditional Lebanese elements with clean, modern design. This foundation allowed us to build a cohesive suite of marketing collateral where every piece tells the same story of authentic flavor and contemporary style.

  • Authentic-Meets-Modern Identity: We created a logo, color palette, and icon system that feels both timeless and current.
  • Cohesive Collateral Suite: From takeout bowls and product jars to gift cards and social media ads, every asset was designed to be part of a unified family.
  • Targeted Campaign Creative: We designed specific promotional materials to engage different audiences, such as student discounts and holiday campaigns.
A hero shot of a Mezzmiz social media campaign.

Brand Identity & Foundation

The Mezzmiz logo.
Core Brand Mark
A system of brand icons for different food items.
Custom Icon System
A custom branded plate.
In-Store Brand Expression
A branded brochure.
Promotional Brochure

Packaging & Product Presentation

A branded Mezzmiz food bowl.
Signature Bowl Branding
A branded Mezzmiz food bowl with food.
Product Photography
A branded jar of pickles.
Artisanal Product Jars
A branded jar of olives.
Gourmet Product Line

In-Store & Print Collateral

Promotional poster for bowls and platters.
Promotional Poster
Menu flyer.
Menu & Takeout Flyer
Gift and loyalty cards.
Gift Card Design (Red)
Gift and loyalty cards.
Gift Card Design (Blue)

Digital Marketing & Social Campaigns

A fun social media post.
Brand Personality Post
A student discount offer.
Student Discount Offer
A special bowl offer.
Limited Time Offer Ad
Thanksgiving post.
Seasonal Campaign
Christmas greeting post.
Holiday Greeting Post

The Result

Mezzmiz launched with a strong, cohesive, and authentic brand identity that immediately resonates with customers. The comprehensive collateral suite ensures a consistent brand experience at every touchpoint, from discovering Mezzmiz on social media to enjoying their food at home. This strategic and creative foundation provides Mezzmiz with a powerful toolkit to grow their presence, run effective marketing campaigns, and build a loyal customer base that appreciates both tradition and modern quality.

Access Denied.